Strategic Marketing Leadership

Where Strategy Meets Action

Gain guidance, clarity, and marketing leadership—without the full-time hire.

Schedule a Fit Check

Do you need strategic leadership to guide your marketing efforts?

Maison Peters offers a unique approach to strategic marketing leadership tailored for organizations seeking clarity and confidence without the commitment of a full-time hire. Our services can help you manage quick growth, refresh your brand, or build strong marketing skills. We help you clarify your vision and lead with purpose. With part-time CMO support and immersive strategy days, we open up new possibilities in your marketing, providing a level of expertise and flexibility that is unmatched in the industry.

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Does This Sound Like You?

  • Are you leading marketing efforts without senior-level support?
  • Are you preparing for growth, a launch, or a pivot?
  • Do you need strategic clarity to align your team or partners?
  • Do you need a strategic advisor to lead the way?
  • Do you want high-level guidance or a CMO partner?
  • Do you want an ongoing partnership or short-term help?

Why Clients Choose Strategic Marketing Leadership

Clients typically seek strategic marketing leadership when:

  • They’re in a growth phase and need senior-level guidance without hiring a full-time CMO
  • The marketing team or agency lacks alignment, and someone needs to lead from the top
  • The CEO or founder is managing marketing but wants to step back and scale smartly
  • The organization is preparing for a rebrand, expansion, or major launch
  • They're doing lots of execution but don’t have a clear strategy or owner behind it

Choose the Support That's Right for You

Explore our strategic marketing leadership services to see how we can help.

Fractional CMO

Fractional CMO (Part-Time CMO)

Receive ongoing, executive-level marketing leadership tailored to your goals without the cost of a full-time hire.

We have you covered if you need an experienced senior marketing expert to step in temporarily to guide your marketing department. We can be available to you and your team for big-picture marketing leadership and strategic direction as a CMO on a part-time basis. As your part-time CMO partner, we help you lead with clarity, focus, and direction, from building a marketing function from the ground up to aligning your brand with business goals to navigating a growth phase.

Premium Level of Support

Designed for executive teams and founders who are ready to elevate their marketing leadership without a full-time hire. We tailor engagements to the level of strategic oversight and transformation needed.

Who This Supports

Founders, CEOs, and executive teams who need short-term, ongoing strategic guidance to lead and grow their marketing function

Your Experience Includes

  • Monthly, quarterly, or yearly retainer
  • Strategic marketing oversight and planning
  • Leadership coaching, team management
  • Agency/vendor coordination

What You’ll Walk Away With

Strategic alignment, elevated marketing execution, long-term momentum

The Tangible Takeaways

While takeaways depend on each client's needs, some deliverables you can expect may include:

  • Custom marketing roadmap aligned to business goals

  • Quarterly or monthly strategy plans

  • Executive reporting or board updates

  • Messaging alignment frameworks

  • Team meeting facilitation or marketing oversight

  • Vendor/partner management guidance

  • Strategic input on brand, content, growth, and visibility

Schedule A Fit Check

FYI: Pricing varies based on scope. We’ll work with you to determine the right level of support.

Real-World Fit

  • If you need senior-level marketing expertise without hiring a full-time CMO

  • If you're growing quickly and need strategy, leadership, and structure

  • If your internal teams or agencies lack alignment, and you need someone to own the big picture

  • If you've plateaued and need a trusted advisor to elevate their marketing

  • If you're building a marketing function from scratch and need a strong foundation

Common Questions

We serve as your strategic partner, not an in-house employee. While we don’t manage daily execution, we do provide oversight, accountability, and leadership direction across your marketing efforts.

A Fractional CMO offers the same senior-level expertise as a full-time CMO but in a flexible, part-time format. This makes it perfect for organizations that need guidance without the overhead. Unlike a traditional CMO, who is a full-time, in-house employee, a Fractional CMO serves as a strategic partner, providing oversight, accountability, and leadership direction across your marketing efforts without managing daily execution, giving you the benefits of a CMO without the full-time commitment.

Yes, we can step in to guide your team, support agency relationships, and ensure alignment across all contributors.

CMO-for-a-Day

CMO-For-A-Day

Deep dive into a focused, high-impact strategy day to realign, reset, or reimagine your marketing

The CMO-for-a-Day consulting experience is an immersive, high-impact, full-day session for leaders and teams who want rapid clarity and strategic alignment. In one focused day, we dive deep into your marketing challenges and opportunities to co-create a clear, actionable path forward. CMO-for-a-Day is a powerful exercise for teams navigating transition, growth, or decision fatigue.

Intensive Level of Support

We created this immersive day for leaders who want a focused, high-impact strategy experience, quick clarity, or a strategic reset. We help deliver big-picture perspective, clarity, alignment, and actionable guidance in a single immersive day — ideal for transition, growth, or decision-making moments.

Who This Supports

Business leaders needing rapid clarity, strategic alignment, or a sounding board for key decisions

Your Experience Includes

Pre-session prep, one full-day strategy intensive, marketing roadmap, follow-up support

What You'll Walk Away With

Strategic clarity, aligned priorities, and actionable direction

The Tangible Takeaways

  • Full-day virtual or in-person strategy session

  • Strategic priorities matrix

  • Marketing clarity map or positioning outline

  • Post-session summary + next steps

  • Voice memo or video follow-up

  • Optional 30-min follow-up session

Request A CMO Day

FYI: Pricing varies based on scope. We’ll work with you to determine the right level of support.

Real-World Fit

  • If you're facing a key decision and need expert insight, fast

  • If you want a strategic reset or fresh outside perspective

  • If you're preparing for a launch, rebrand, or board presentation

  • If your team feels stuck and needs a focused, guided working session

  • If you need quick clarity without a long-term engagement (yet)

Common Questions

A lot! We focus the day around your most pressing priorities, such as strategic direction, brand clarity, campaign planning, or organizational alignment, resulting in a robust, action-ready roadmap built for you and your marketing team to execute. We will work with you to set realistic goals for what you want to accomplish by the end of the day and tailor the day to meet your needs and goals.

We offer both virtual or in-person formats depending on your location and preferences. While we are based in Chicago, we don't mind traveling if a client wants an in-person day session.

Full transparency: If the location is outside of the Chicagoland area, travel and accommodations will need to be covered by the client, whether through an additional fee or by the client booking those accommodations for us.

Absolutely. A great marketer can work in any industry and on any product or service because marketing principles are universal. We work with you to leverage your industry and business expertise and fully tailor your CMO-for-a-Day session to your industry, goals, business model, and audience.

Compare Strategic Marketing Leadership Services

Service Ideal For Duration Key Deliverables
Fractional CMO Ongoing strategic leadership Monthly, Quarterly, or Annually Marketing roadmap, team oversight, vendor coordination
CMO-for-a-Day Intensive, short-term strategic guidance Single Day Strategic planning session, immediate action plan

Ready to Get Started?

Whether you need a short-term strategic boost or a long-term partner, we’re here to help you lead with clarity.

Schedule a Fit Check to discover how our strategic marketing leadership can align with your organization's goals.

Schedule A Fit Check

Marketing Areas We Lead In

Marketing Strategy

Marketing Strategy

  • Goal & objective development
  • Mapping business strategy & plans to marketing efforts
  • Strategy & growth planning
  • Developing & evaluating integrated marketing strategies & plans
  • Analyzing product, channel & audience effectiveness
  • Conducting competitive analysis
  • Developing target audiences, segmentation, & customer journeys
  • Pricing & offerings development
  • Advising on marketing team abilities with team skills and needs assessment
Marketing Analytics

Marketing Analytics

  • Setting marketing metrics/KPIs based on goals & strategy
  • Analyzing marketing data & performance
  • Developing marketing dashboards for reporting
  • Conducting market research
  • Setting marketing benchmarks
  • Keyword analysis
  • MarTech & insights audit
Digital Marketing

Digital Marketing

  • Evaluating digital marketing tactics across email, social, web, search, and paid ads
  • Developing cross-channel strategy & planning
  • Optimizing & crafting effective email campaigns, organic social, digital ads, and web pages
  • Analyzing digital campaign performance, including email, channel/list health, social media, ad, and web
  • Auditing CRM/database/list management
  • Developing audience targeting & segmentation
  • Developing campaign & lead gen automation & systems
  • Researching keywords & targeting
  • Web redesign strategy
Content Marketing

Content Marketing

  • Evaluating content strategy
  • Developing content plans & pillars
  • Customer journey content placement
  • Creating editorial calendars & frameworks
  • Converting long-form content to short-form content
  • Content repurposing strategy
Branding & Positioning

Branding & Positioning

  • Evaluating brand strategy
  • Conducting a rebrand
  • Developing brand voice & messaging platforms
  • Creating target audience/buyer personas & journeys
  • Crafting brand guides & branded templates
  • Assessing market positioning & reputation
Event Marketing & Sponsorship/Partnership

Event Marketing & Sponsorship/Partnership

  • Developing event marketing strategy & plans for owned events
  • Developing event marketing strategy & plans for participating events
  • Evaluating marketing activations at virtual & in-person events
  • Sponsorship & partnership evaluation
  • Identifying & pricing sponsorship & partnership assets
  • Sponsorship/partnership pitch deck creation & evaluation
  • Sponsorship/partnership valuation
Sales, Growth & Funnel Marketing

Sales, Growth & Funnel Marketing

  • Mapping sales funnel to marketing funnel
  • Mapping funnels to customer journey & content tactics
  • Conducting needs analysis
  • Identifying relationship-building opportunities
  • Optimizing lead generation & conversion for marketing and sales
Customer & Client Relations

Customer & Client Relations

  • Analyzing client/customer retention & loyalty
  • Mapping marketing to customer journey
  • Identifying client/customer lifecycle
  • Optimizing CRM
Channel Marketing

Channel Marketing

  • Developing integrated channel strategy & plans
  • Auditing marketing channel usage & effectiveness
  • Mobile responsiveness evaluation
  • Exploring other channels like mobile, SMS, & print marketing

The Maison Peters Experience

Your Marketing Transformation

Every engagement should create a meaningful impact. That's why we built our approach to clarify your direction, strengthen your confidence, and align your marketing with what truly matters to your business. We focus on outcomes that move you forward with clarity and intention.

We designed our focused and collaborative client experience to help you walk away with:

  • A renewed sense of focus and confidence
  • A clear path forward, grounded in strategy
  • Marketing that supports your business goals — not just fills channels
  • Smart, intentional progress without the noise or overwhelm

Your Strategic Investment

Our pricing model reflects the clarity and consideration we bring to every client engagement.

Each service, project, or retainer is custom-scoped to align with your goals, timeline, team needs, and level of strategic support. We aim to deliver clarity, confidence, and meaningful results without unnecessary complexity or commitment. After you schedule a Fit Check, we'll explore what's possible by walking through options, exploring the scope, and determining the best next step for your business.

Our Collaborative Process

What it’s Like to Collaborate with Maison Peters

Receive clear guidance every step of the way.

The best outcomes come from clear communication, shared ownership, and thoughtful partnership. No matter which service you choose, we guide you through a structured and supportive process to ensure clarity and impact. Expect a high-touch, intentional experience where you always know what's happening and why.

Here's how we work through the strategic problem-solving process together:

  1. Clarify – We identify the challenge and root need.
  2. Diagnose – We audit what’s working, what’s not, and what’s missing.
  3. Strategize – We co-create direction with aligned goals and a practical roadmap.
  4. Plan & Execute – We turn strategy into action and help bring it to life through tactics, tools, and collaboration.
  5. Evaluate – We reflect, assess progress, pinpoint what to refine, and scale what works for growth.

Our Strategic Approach

Clarity from First Contact to Final Outcome.

Strategic perspective that meets you where you are and helps you confidently move forward.

We bring steady leadership, thoughtful guidance, and strategic clarity to every engagement. From day one, you’ll feel supported — whether we’re diving into strategy, coaching your team, or building a plan side-by-side.

The Maison Peters client experience is:

✔ Simple to enter — no red tape or confusion

✔ Supportive at every step — we meet you where you are

✔ Focused on transformation, not just tasks

✔ Rooted in clarity, confidence, and sustainable growth

Every engagement reflects our values: Discovery, Connection, Mastery, Foundation, and Wonder.

Our Marketing Philosophy

Marketing should feel like clarity, not chaos.

At Maison Peters, strategy is the foundation of good business and marketing. Strategy creates clarity and fends off chaos. Your strategy should connect to the bigger picture, your why, and what your audience wants and needs, not just convert unintentionally, causing a disconnect between your organization, your organization's purpose, and whom your organization serves.

We blend structure with soul and bring together high-level thinking with hands-on collaboration. We approach marketing as a tool for meaningful growth aligned with your values, voice, and vision.

We’re here to help you uncover what’s possible and act on it with confidence.

Find the Service That’s Right for You

Premium

Strategic Marketing Leadership

Custom and Day Rate Pricing
  • For clients who want high-level advisory or a CMO partner designed to lead their marketing with strategic clarity and confidence
  • Fractional (Part-time) CMO Retainers
  • CMO-For-A-Day
  • Need short-term or ongoing senior-leadership? Choose between CMO-for-a-Day for focused, high-level strategy or a Fractional CMO retainer for ongoing leadership, ideal for organizations needing expert guidance, marketing clarity, and executive insight without a full-time hire.
View Services
Foundational

Marketing Assessments & Planning

Custom, Fixed Rate, and Subscription Pricing
  • For clients who want clarity on where they stand and how to move forward, including marketing audits, brand strategy, and campaign planning frameworks to evaluate, prioritize, and structure their marketing efforts
  • Marketing & Brand Audits
  • 1-Hour Strategy Sessions
  • 90-Minute Strategy Studio Sessions (Coming Soon!)
  • Unsure if your marketing efforts are truly driving results? Our Marketing Assessments & Planning services include comprehensive audits and strategic reviews to help you clarify what's working, what's missing, and where to focus next.
Explore Options
Flexible

Strategic Marketing Project Support

Project-Based and Hourly Rate Pricing
  • For organizations that need senior-level strategic marketing collaborative support for high-impact initiatives such as priority campaigns, product launches, brand initiatives, or time-sensitive marketing projects without hiring a full-time executive or agency
  • Strategic Marketing Projects
  • Hourly Marketing Consulting
  • Need strategic support to lead a critical marketing initiative or decision? Get custom-scoped projects and flexible hourly consulting built to help you tackle challenges like brand repositioning, analytics, campaign planning, or pricing strategy with clarity and confidence.
Get Support
Flexible

Marketing Workshops & Trainings

Custom Rates
  • For teams or leaders who want skill-building and internal capacity growth through interactive marketing training and strategy workshops to upskill teams and align internal efforts with external goals
  • Custom Training Sessions
  • Marketing Workshops
  • Need a strategic partner to equip or align your marketing team? We offer custom workshops and trainings, delivered virtually or in-person, designed to strengthen your team's skills, sharpen focus, and support your marketing goals with clarity and collaboration.
Discover Trainings
Foundational

Marketing Talks and Toolkits (Coming Soon!)

Custom Rates and Subscriptions
  • For those who want to grow on their own time or get inspired by expert insights through speaking engagements, marketing toolkits, and tailored insights to educate, inspire, and activate your team or audience
  • Marketing Strategy Studio (Coming Soon!)
  • Speaking Engagements
  • Looking for self-guided strategy tools or expert insight for your next event? Access the Marketing Strategy Studio for templates, guides, and toolkits that bring clarity and structure to your marketing, or book a speaking engagement to gain actionable expert insights for your audience.
Learn More

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Schedule a Fit Check

Not sure if Strategic Marketing Leadership services are the right fit for you? Schedule a Fit Check to discover how our strategic marketing leadership services can align with your organization's goals. Let's talk!

FYI: Pricing varies based on scope. We’ll work with you to determine the right level of strategic support.

Book a Fit Check