Marketing Workshops and Training
Invest in Your Team's Growth
Sharpen your team's strategy and skills through custom, expert-led training and hands-on workshops.
Do you need expert-led workshops or training to strengthen your team's marketing skills?
Maison Peters offers Marketing Workshops & Training offerings that will equip your team with the clarity, tools, and strategic thinking needed to elevate your marketing efforts. We design these sessions to be actionable, engaging, and aligned with your business goals and team needs, whether building foundational knowledge or aligning your team around a new direction.
Choose the Support That's Right for You
Explore our marketing training and workshop options to find the best format for your team.
Custom Training Sessions
Receive team-focused learnings that build confidence, clarity, and capability in essential marketing areas.
Our Custom Training Sessions are built around your team's needs and business goals and aim to enhance your team's confidence and capabilities in key marketing areas. Marketing teams, cross-functional groups, and leadership teams that want a shared understanding of marketing strategy, branding, or execution can benefit from these trainings. We meet you where you are and equip you with the tools, frameworks, and guidance to take your work to the next level. Our topics may include strategic planning, content creation, brand storytelling, marketing metrics, and channel-specific topics.
Foundational Skill-Building Level of Support
Perfect for professionals and teams who want to strengthen specific marketing skills through a mix of education and collaboration. Each session is customized to your team’s goals, experience level, and topic area—building confidence, sharpening capabilities, and equipping you with tools you can use right away.
Who This Supports
In-house marketing teams, program teams, leadership groups, and professionals preparing for a shift in marketing, messaging, or campaigns or those who want to grow marketing skills in a focused area
Your Experience Includes
Customized training sessions — virtual or in-person — with tailored content, hands-on materials, and optional follow-up support
What You’ll Walk Away With
Practical knowledge, tools, and improved execution to apply in real marketing work; Shared language and understanding across your team; Clearer decision-making and strategic alignment
The Tangible Takeaways
While takeaways depend on each client's needs, some deliverables you can expect may include:
- Training slides and resources
- Custom templates or worksheets
- Session recap or debrief
- Team feedback survey (optional)
- Live training session(s) - in-person or virtual
- Topic-specific worksheets or templates
- Resource library (checklists, swipe files, guides)
- Key takeaways PDF or recap
- Optional individual or team coaching add-on
FYI: Pricing varies based on scope. We’ll work with you to determine the right level of support.
Real-World Fit
- If you're onboarding new staff or launching a new brand
- If your team is struggling to align on strategy or messaging
- If you're investing in upskilling or leadership development
- If you want an external facilitator to guide strategic conversations
- If your team wants to build specific marketing skills (e.g., content, planning, messaging)
- If you want to feel more confident leading or executing marketing in-house
- If you are onboarding new team members or restructuring roles
- If you want personalized support without the pressure of "figuring it out alone"
- If you are starting from scratch and want to build a foundational understanding
- If leadership wants to invest in internal capacity-building
Common Questions
Typically 90 minutes to 3 hours, but full-day or multi-part sessions are also available. We will customize to your needs.
Absolutely. We customize each training to your context, audience, and goals.
Yes. We offer both in-person and virtual formats depending on your location and preferences.
Full transparency: If the location is outside of the Chicagoland area, travel and accommodations will need to be covered by the client, whether through an additional fee or by the client booking those accommodations for us.
Yes, we offer training around standard marketing topics, and we can tailor the content to your organization's context and goals.
Yes, sessions can be 1:1 or team-based, including small teams or department-wide groups.
Absolutely. You'll receive recordings (if applicable), key takeaways, slides, and supporting materials for continued learning.
Marketing Workshops
Experience customized, interactive marketing strategy workshops to elevate team planning, alignment, or decision-making.
Marketing Workshops help your team co-create, reflect, and align around marketing priorities. We bring structure, facilitation, and strategic insight to help you make decisions, prioritize, and plan as a team. We provide a collaborative and energizing environment tailored to your goals and growth. Every session is practical, engaging, and designed for real-world impact, whether you want to focus on building strategy skills, align on brand messaging, or improve cross-functional collaboration.
Premium Team Growth Level of Support
Suited for organizations investing in internal capability and alignment and want a hands-on, collaborative working session. These workshops are customizable based on team size, goals, and depth of content needed. These workshops go beyond training to actively shape strategy in real-time, whether in-person or virtual.
Who This Supports
Executive teams, in-house marketing leaders, and cross-functional groups preparing for a campaign, brand evolution, annual planning cycle, investing in team development, or cross-functional marketing understanding
Your Experience Includes
Half-day or full-day virtual or in-person live workshop with real-time collaboration; custom content, facilitation, take-home resources; Pre-workshop planning call
What You'll Walk Away With
Stronger team capacity, shared language, improved collaboration, real-time alignment across stakeholders; concrete plans or frameworks to guide execution with clearer strategic direction or set of decisions
The Tangible Takeaways
While takeaways depend on each client's needs, some deliverables you can expect may include:
- Customized workshop content/deck and collaborative notes
- Strategic planning templates or tools
- Facilitated exercises and outcomes
- Post-workshop summary or team recap and recommendations
- Pre-session alignment call
- Virtual or in-person interactive facilitation
- Optional post-workshop Q&A or feedback survey
FYI: Pricing varies based on scope. We’ll work with you to determine the right level of support.
Real-World Fit
- If you're kicking off a marketing planning cycle
- If your team needs to align around key decisions
- If you're planning a launch and want a focused planning session
- If you want to build momentum and clarity through facilitation
- If your team needs shared language, structure, and focus
- If cross-functional teams don't fully understand the role of marketing
- If you are preparing for a new phase and want everyone aligned
- If you want hands-on training with strategic context
- If leadership wants to invest in breaking down silos
Common Questions
Trainings are for educating and building capability.
Workshops are collaborative working sessions designed to make decisions and create plans.
Yes, as well as multiple-day formats. We can help you choose what's best for you based on your goals and team size.
Absolutely. Many clients build custom learning and planning days that include both formats.
Yes, every workshop is customized to match your team's knowledge, goals, and working style.
We can create a one-time workshop or a series depending on your needs and goals.
Definitely. Marketing affects every part of your business but often gets put into silos. Cross-functional collaboration can be a game-changer that accelerates the achievement of your organizational goals. These workshops can help to break down silos and bring all stakeholders on the same page.
Compare Marketing Workshop and Training Services
| Service | Ideal For | Duration | Key Deliverables |
|---|---|---|---|
| Custom Training Sessions | Education, strategic alignment, or upskilling in marketing strategy or branding | 90 mins to full-day or multiple-day sessions | Training slides, templates, recap summary, optional follow-up resources |
| Half-day, full-day, and multiple-day workshops available | Making marketing decisions, aligning strategy, or kicking off a campaign | Half-day, full-day, and multiple-day workshops available | Workshop deck, planning tools, collaborative exercises, post-session summary |
Ready to Get Started?
Whether you need a short-term strategic boost or a long-term partner, we’re here to help you lead with clarity.
Schedule a Fit Check to discover how our marketing workshops and training can align with your organization's goals.
Marketing Areas We Lead In
The Maison Peters Experience
Find the Service That’s Right for You
Strategic Marketing Leadership
- For clients who want high-level advisory or a CMO partner designed to lead their marketing with strategic clarity and confidence
- Fractional (Part-time) CMO Retainers
- CMO-For-A-Day
- Need short-term or ongoing senior-leadership? Choose between CMO-for-a-Day for focused, high-level strategy or a Fractional CMO retainer for ongoing leadership, ideal for organizations needing expert guidance, marketing clarity, and executive insight without a full-time hire.
Marketing Assessments & Planning
- For clients who want clarity on where they stand and how to move forward, including marketing audits, brand strategy, and campaign planning frameworks to evaluate, prioritize, and structure their marketing efforts
- Marketing & Brand Audits
- 1-Hour Strategy Sessions
- 90-Minute Strategy Studio Sessions (Coming Soon!)
- Unsure if your marketing efforts are truly driving results? Our Marketing Assessments & Planning services include comprehensive audits and strategic reviews to help you clarify what's working, what's missing, and where to focus next.
Strategic Marketing Project Support
- For organizations that need senior-level strategic marketing collaborative support for high-impact initiatives such as priority campaigns, product launches, brand initiatives, or time-sensitive marketing projects without hiring a full-time executive or agency
- Strategic Marketing Projects
- Hourly Marketing Consulting
- Need strategic support to lead a critical marketing initiative or decision? Get custom-scoped projects and flexible hourly consulting built to help you tackle challenges like brand repositioning, analytics, campaign planning, or pricing strategy with clarity and confidence.
Marketing Workshops & Trainings
- For teams or leaders who want skill-building and internal capacity growth through interactive marketing training and strategy workshops to upskill teams and align internal efforts with external goals
- Custom Training Sessions
- Marketing Workshops
- Need a strategic partner to equip or align your marketing team? We offer custom workshops and trainings, delivered virtually or in-person, designed to strengthen your team's skills, sharpen focus, and support your marketing goals with clarity and collaboration.
Marketing Talks and Toolkits (Coming Soon!)
- For those who want to grow on their own time or get inspired by expert insights through speaking engagements, marketing toolkits, and tailored insights to educate, inspire, and activate your team or audience
- Marketing Strategy Studio (Coming Soon!)
- Speaking Engagements
- Looking for self-guided strategy tools or expert insight for your next event? Access the Marketing Strategy Studio for templates, guides, and toolkits that bring clarity and structure to your marketing, or book a speaking engagement to gain actionable expert insights for your audience.
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Schedule a Fit Check
Not sure if Marketing Workshops and Training services are the right fit for you? Schedule a Fit Check to discover how our marketing workshops and training services can align with your organization's goals. Let's talk!
FYI: Pricing varies based on scope. We’ll work with you to determine the right level of strategic support.