Get Your Marketing Back on Track
We empower organizations to build strong marketing foundations, develop effective strategies and tactical plans, and connect authentically with their audiences.
How We Help
Maison Peters is your partner in understanding how business goals translate into marketing strategy, tactical plans, and how to improve with marketing analytics.
We offer a number of ways you can work with us to step up your marketing game including stepping in as a part-time/temporary CMO, assessing your marketing effectiveness & needs, training your team to be better marketers, and providing marketing tools & frameworks to get your marketing on the right track.
Learn about our consulting services and marketing expertise below and then let us know how we can help by scheduling a fit check call.
Learn About Our Marketing Products & Services
Fractional CMO
- Do you need an experienced, senior marketing expert to step in temporarily to guide your marketing department? We can work with you as a fractional CMO through a monthly retainer program to be available to your and your team for big picture marketing leadership and strategic direction.
Marketing Audits
- Are you unsure if your marketing is effective in helping to achieve your goals? Work with us to conduct a full or partial marketing audit of your organization. This can include a competitive analysis, team skills assessment, marketing channel assessment, analyzing your current marketing efforts through data, and more.
Marketing Workshops & Trainings
- Do you need a marketing expert to help grow your team's skills or work through problems and solutions with your marketing team? We can build out in-person and virtual marketing workshops and trainings to advance the efforts your marketing team is already doing.
Access Marketing Digital Downloads
- Are you looking for some quick templates , guides, toolkits, & frameworks to give you more strategic direction in building out your strategic marketing plans? You can access our library of digital downloads and get started on improving your marketing efforts today.
Our Expertise
In order for any organization to have a well functioning marketing program, it's necessary to have depth and breadth of skills across marketing disciplines. An organization with too many marketing generalists might not be fully embracing the opportunities across their marketing channels. And, an organization with a lot of marketing specialists might be acting in silos, not knowing how to connect each of their channels into an integrated marketing strategy and plan.
This is where our expertise comes in. With over 13 years of experience across many disciplines of marketing, Maison Peters can look across all aspects of your marketing program to find the missing pieces in your strategy, tactical plans, channel development, team knowledge, and more.
Marketing Strategy
- Goal & objective development
- Mapping business strategy & plans to marketing
- Strategy & growth planning
- Developing & evaluating integrated marketing strategy & plans
- Analyzing product, channel & audience effectiveness
- Conducting competitive analysis
- Developing target audiences, segmentation, & customer journeys
- Pricing & offerings development
- Advising on marketing team with team skills and needs assessment
Marketing Analytics
- Setting marketing metrics/KPIs based on goals & strategy
- Analyzing marketing data & performance
- Developing marketing dashboards for reporting
- Conducting market research
- Setting marketing benchmarks
- Keyword analysis
- MarTech and insights audit
Digital Marketing
- Evaluating digital marketing tactics across email, social, web, search, and paid ads
- Developing cross channel strategy & planning
- Optimizing & crafting effective email campaigns, organic social, digital ads, and web pages
- Analyzing digital campaign performance including email, channel/list health, social media, ad, and web
- Auditing CRM/database/list management
- Developing audience targeting & segmentation
- Developing campaign & lead gen automation & systems
- Researching keywords & targeting
- Web redesign strategy
Content Marketing
- Evaluating content strategy
- Developing content plans and pillars
- Customer journey content placement
- Creating editorial calendars & frameworks
- Converting long form content to short form content
- Content repurposing strategy
Branding & Positioning
- Evaluating brand strategy
- Conducting a rebrand
- Developing brand voice & messaging platforms
- Creating target audience/buyer personas & journeys
- Crafting brand guides & branded templates
- Assessing market positioning & reputation
Event Marketing, Sponsorship, & Partnership
- Developing event marketing strategy & plans for owned events
- Developing event marketing strategy & plans for participating events
- Evaluating marketing activations at virtual and in-person events
- Sponsorship and partnership evaluation
- Identifying and pricing sponsorship and partnership assets
- Sponsorship/partnership pitch deck creation and evaluation
- Sponsorship/partnership valuation
Sales, Growth & Funnel Marketing
- Mapping sales funnel to marketing funnel
- Mapping funnels to customer journey and content tactics
- Conducting needs analysis
- Identifying relationship building opportunities
- Optimizing lead generation and conversion for marketing and sales
Customer & Client Relations
- Analyzing client/customer retention and loyalty
- Mapping marketing to customer journey
- Identifying client/customer lifecycle
- Optimizing CRM
Channel Marketing
- Developing integrated channel strategy and plans
- Auditing marketing channel usage & effectiveness
- Mobile responsiveness evaluation
- Exploring other channels like mobile, SMS and print marketing