Making Connections
Branding vs. Marketing? Why It’s the Wrong Question
The Confusion We Keep Seeing Have you noticed all the social media posts and blogs giving side-by-side comparisons between branding and marketing? “Branding = who you are. Marketing = how you get noticed.” “Branding and marketing are NOT the same thing.” “Branding is why. Marketing is how.” “Branding is who you are. Marketing is how…