Marketing Consulting Services

Marketing with Clarity, Confidence, and Strategic Purpose

We offer integrated, intentional marketing consulting and fractional CMO services that help small and medium businesses and nonprofits uncover opportunities and lead with strategy.

Our services bring structure, strategy, and purpose to your marketing so you can grow with intention and lead with clarity. We specialize in working with small and mid-sized businesses, nonprofits, startups, and social enterprises who want aligned, expert-backed marketing to drive meaningful results without the fluff. Maison Peters provides a clear path forward whether you need a long-term strategic partner, targeted project support, or expert guidance and resources to empower your internal marketing and teams.

How We Help

Maison Peters is your partner in translating business goals into clear marketing strategies, actionable plans, and measurable outcomes.

We offer a range of flexible ways to work together, including:

  • Stepping in as a part-time or temporary CMO
  • Assessing your marketing effectiveness and identifying strategic priorities
  • Equipping your team through hands-on training and interactive workshops
  • Providing frameworks, planning tools, and expert guidance, you can implement at your own pace

From navigating change to launching something new, navigating change, ready to level up, or strengthening what's already in motion, we help you bring structure, intention, and confidence to your marketing.

Learn more about each service area below, or schedule a Fit Check to explore the best fit for your goals.

Who We Serve

Nonprofit Leaders

Small & Mid-Sized Business Owners

Marketing Teams in Transition

Founders & Visionary Executives

Mission-Driven Startups

Social Enterprises & Community Organizations

Explore Our Marketing Consulting Service Areas

Premium

Strategic Marketing Leadership

Custom and Day Rate Pricing
  • For clients who want high-level advisory or a CMO partner designed to lead their marketing with strategic clarity and confidence
  • Fractional (Part-time) CMO Retainers
  • CMO-For-A-Day
Foundational

Marketing Assessments & Planning

Custom, Fixed Rate, and Subscription Pricing
  • For clients who want clarity on where they stand and how to move forward, including marketing audits, brand strategy, and campaign planning frameworks to evaluate, prioritize, and structure their marketing efforts
  • Marketing & Brand Audits
  • 1-Hour Strategy Sessions
  • 90-Minute Strategy Studio Sessions (Coming Soon!)
Flexible

Strategic Marketing Project Support

Project-Based and Hourly Rate Pricing
  • For organizations that need senior-level strategic marketing collaborative support for high-impact initiatives such as priority campaigns, product launches, brand initiatives, or time-sensitive marketing projects without hiring a full-time executive or agency
  • Strategic Marketing Projects
  • Hourly Marketing Consulting
Flexible

Marketing Workshops & Trainings

Custom Rates
  • For teams or leaders who want skill-building and internal capacity growth through interactive marketing training and strategy workshops to upskill teams and align internal efforts with external goals
  • Custom Training Sessions
  • Marketing Workshops
Foundational

Marketing Talks and Toolkits (Coming Soon!)

Custom Rates and Subscriptions
  • For those who want to grow on their own time or get inspired by expert insights through speaking engagements, marketing toolkits, and tailored insights to educate, inspire, and activate your team or audience
  • Marketing Strategy Studio (Coming Soon!)
  • Speaking Engagements

Our Expertise

In order for any organization to have a well functioning marketing program, it's necessary to have depth and breadth of skills across marketing disciplines. An organization with too many marketing generalists might not be fully embracing the opportunities across their marketing channels. And, an organization with a lot of marketing specialists might be acting in silos, not knowing how to connect each of their channels into an integrated marketing strategy and plan.

This is where our expertise comes in. With over 13 years of experience across many disciplines of marketing, Maison Peters can look across all aspects of your marketing program to find the missing pieces in your strategy, tactical plans, channel development, team knowledge, and more.

Marketing Strategy

  • Goal & objective development
  • Mapping business strategy & plans to marketing
  • Strategy & growth planning
  • Developing & evaluating integrated marketing strategy & plans
  • Analyzing product, channel & audience effectiveness
  • Conducting competitive analysis
  • Developing target audiences, segmentation, & customer journeys
  • Pricing & offerings development
  • Advising on marketing team with team skills and needs assessment

Marketing Analytics

  • Setting marketing metrics/KPIs based on goals & strategy
  • Analyzing marketing data & performance
  • Developing marketing dashboards for reporting
  • Conducting market research
  • Setting marketing benchmarks
  • Keyword analysis
  • MarTech and insights audit

Digital Marketing

  • Evaluating digital marketing tactics across email, social, web, search, and paid ads
  • Developing cross channel strategy & planning
  • Optimizing & crafting effective email campaigns, organic social, digital ads, and web pages
  • Analyzing digital campaign performance including email, channel/list health, social media, ad, and web
  • Auditing CRM/database/list management
  • Developing audience targeting & segmentation
  • Developing campaign & lead gen automation & systems
  • Researching keywords & targeting
  • Web redesign strategy

Content Marketing

  • Evaluating content strategy
  • Developing content plans and pillars
  • Customer journey content placement
  • Creating editorial calendars & frameworks
  • Converting long form content to short form content
  • Content repurposing strategy

Branding & Positioning

  • Evaluating brand strategy
  • Conducting a rebrand
  • Developing brand voice & messaging platforms
  • Creating target audience/buyer personas & journeys
  • Crafting brand guides & branded templates
  • Assessing market positioning & reputation

Event Marketing, Sponsorship, & Partnership

  • Developing event marketing strategy & plans for owned events
  • Developing event marketing strategy & plans for participating events
  • Evaluating marketing activations at virtual and in-person events
  • Sponsorship and partnership evaluation
  • Identifying and pricing sponsorship and partnership assets
  • Sponsorship/partnership pitch deck creation and evaluation
  • Sponsorship/partnership valuation

Sales, Growth & Funnel Marketing

  • Mapping sales funnel to marketing funnel
  • Mapping funnels to customer journey and content tactics
  • Conducting needs analysis
  • Identifying relationship building opportunities
  • Optimizing lead generation and conversion for marketing and sales

Customer & Client Relations

  • Analyzing client/customer retention and loyalty
  • Mapping marketing to customer journey
  • Identifying client/customer lifecycle
  • Optimizing CRM

Channel Marketing

  • Developing integrated channel strategy and plans
  • Auditing marketing channel usage & effectiveness
  • Mobile responsiveness evaluation
  • Exploring other channels like mobile, SMS and print marketing

Which Service Is Right for Me?

Not Sure What You Need? 

Choosing the right marketing support can feel overwhelming, but it doesn't have to be. From strategic leadership and project-based guidance to self-paced tools, our service comparison chart helps you explore what's possible and identify the best fit for your goals, team size, growth stage, and readiness level.

If you're still unsure, we offer a free 30-minute Fit Check to talk it through. It's a low-pressure way to explore your needs and identify the services that make the most sense for where you are and where you're headed.

Service Service Category Ideal For Duration Key Deliverables Format Tier Pricing Type Primary Outcome Client Readiness Level Lead Time to Start Best for Teams of… Includes Templates/Tools? Biggest Value
1:1 Hourly Marketing ConsultingStrategic Marketing Project SupportSpecific, high-value questions or real-time decisionsClient-paced (pre-purchased hours used as needed)Expert guidance, verbal recommendations, optional follow-upDone-With-YouFlexibleHourly RateRapid clarity and expert directionAnyImmediateSolo – Small TeamsOptionalFast, flexible expert insight
1-Hour Strategy SessionsMarketing Assessments & PlanningStructured guidance around one key issue60 mins per sessionPre-session intake, 1-hour session, strategic roadmapDone-With-YouFoundationSession RateClarity and action plan for one challengeExploring / Emerging1–2 weeksSolo – Small TeamsOptionalFocused strategy and direction
90-Minute Strategy Studio SessionsMarketing Assessments & PlanningConsistent strategy co-working time90 mins per sessionSession guidance, action planDone-With-YouFoundationSubscription / Session RateOngoing strategy momentumEmerging / Growing1–2 weeksSolo – 2OptionalAccountability and structured thinking
Marketing & Brand AuditsMarketing Assessments & PlanningTeams needing a strategic marketing reset4–6 weeksAudit report, insights, recommendationsDone-With-YouFlexibleValue-BasedStrategic clarity and gap analysisExploring / Growing1–3 weeks2–10YesClear, prioritized direction forward
Marketing Strategy Studio (Toolkit Hub)Marketing Talks & ToolkitsDIY marketers needing tools and frameworksSelf-pacedTemplates, guides, frameworksDo-It-YourselfFoundationSubscriptionSelf-guided structure and clarityAnyImmediateSolo – Small TeamsYesAccessible tools at your fingertips
Strategic Marketing Project SupportStrategic Marketing Project SupportCampaigns, launches, brand or product initiatives4–12 weeksProject plans, deliverables, collaborationHybrid - Done-For-You / Done-With-YouPremiumValue-BasedExecution with strategic oversightGrowing / Scaling2–4 weeks3–15YesGet it done with strategy behind it
Fractional (Part-Time) CMO RetainersStrategic Marketing LeadershipTeams needing ongoing senior leadership3–12 monthsOversight, planning, leadership, reportingDone-For-YouPremiumRetainerLong-term marketing leadershipScaling2–6 weeks5+YesStrategic partner without full-time hire
CMO-for-a-DayStrategic Marketing LeadershipShort-term high-impact marketing leadership1–2 daysLeadership day, follow-up briefDone-For-YouPremiumDay RateAccelerated strategy and alignmentGrowing / Scaling1–3 weeks3–10OptionalSpeed meets senior-level strategy
Marketing Workshops & TrainingMarketing Workshops & TrainingsTeams building skills and strategic fluency90 min – Full Day or Multiple-DayFacilitated training, tools, slidesDone-With-YouFlexibleSession Rate or Value-BasedTeam upskilling and clarityAny2–4 weeks3–25YesStronger, more capable internal team
Speaking EngagementsMarketing Talks & ToolkitsEvents or orgs needing expert insightVariesTalk deck, prep, optional add-onsDone-With-YouFlexibleSession RateInspiration + strategic valueAny2–6 weeks10+ or event audiencesOptionalInspire action through expertise

How to Get Started

Quick Ways to Work Together

Not Sure Where to Begin?

If you're exploring options or unsure which service is right for you, we offer a free 30-minute Fit Check. It's a low-pressure way to get aligned, explore your goals, and determine the best-fit services for your needs.

The Maison Peters Experience

Your Marketing Transformation

Every engagement should create a meaningful impact. That's why we built our approach to clarify your direction, strengthen your confidence, and align your marketing with what truly matters to your business. We focus on outcomes that move you forward with clarity and intention.

We designed our focused and collaborative client experience to help you walk away with:

  • A renewed sense of focus and confidence
  • A clear path forward, grounded in strategy
  • Marketing that supports your business goals — not just fills channels
  • Smart, intentional progress without the noise or overwhelm

Your Strategic Investment

Our pricing model reflects the clarity and consideration we bring to every client engagement.

Each service, project, or retainer is custom-scoped to align with your goals, timeline, team needs, and level of strategic support. We aim to deliver clarity, confidence, and meaningful results without unnecessary complexity or commitment. After you schedule a Fit Check, we'll explore what's possible by walking through options, exploring the scope, and determining the best next step for your business.

Our Collaborative Process

What it’s Like to Collaborate with Maison Peters

Receive clear guidance every step of the way.

The best outcomes come from clear communication, shared ownership, and thoughtful partnership. No matter which service you choose, we guide you through a structured and supportive process to ensure clarity and impact. Expect a high-touch, intentional experience where you always know what's happening and why.

Here's how we work through the strategic problem-solving process together:

  1. Clarify – We identify the challenge and root need.
  2. Diagnose – We audit what’s working, what’s not, and what’s missing.
  3. Strategize – We co-create direction with aligned goals and a practical roadmap.
  4. Plan & Execute – We turn strategy into action and help bring it to life through tactics, tools, and collaboration.
  5. Evaluate – We reflect, assess progress, pinpoint what to refine, and scale what works for growth.

Our Strategic Approach

Clarity from First Contact to Final Outcome.

Strategic perspective that meets you where you are and helps you confidently move forward.

We bring steady leadership, thoughtful guidance, and strategic clarity to every engagement. From day one, you’ll feel supported — whether we’re diving into strategy, coaching your team, or building a plan side-by-side.

The Maison Peters client experience is:

Simple to enter — no red tape or confusion

Supportive at every step — we meet you where you are

Focused on transformation, not just tasks

Rooted in clarity, confidence, and sustainable growth

Every engagement reflects our values: Discovery, Connection, Mastery, Foundation, and Wonder.

Our Marketing Philosophy

Marketing should feel like clarity, not chaos.

At Maison Peters, strategy is the foundation of good business and marketing. Strategy creates clarity and fends off chaos. Your strategy should connect to the bigger picture, your why, and what your audience wants and needs, not just convert unintentionally, causing a disconnect between your organization, your organization's purpose, and whom your organization serves.

We blend structure with soul and bring together high-level thinking with hands-on collaboration. We approach marketing as a tool for meaningful growth aligned with your values, voice, and vision.

We’re here to help you uncover what’s possible and act on it with confidence.

Frequently Asked Questions

We created a service comparison table to help you explore what fits best based on your goals, team size, and readiness level. Still unsure? Schedule a free 30-minute Fit Check, and we'll discuss your needs together.

A Fractional CMO provides long-term strategic leadership over several months, which is ideal for organizations looking for ongoing guidance and oversight.

CMO-for-a-Day is a short-term, high-impact engagement for key decisions, team resets, or campaign launches.

Yes. We specialize in supporting small and mid-sized businesses, nonprofits, startups, and social enterprises, including solo founders and lean internal teams. Our services meet you where you are and scale with your growth.

Absolutely. Many clients begin with a strategy session, audit, or project-based support and later evolve into longer-term engagements like Fractional CMO services.

We'll always help you assess the next best step for your team and your marketing strategy based on your current stage, goals, priorities, and future vision. You'll get guidance tailored to your momentum, capacity, and what you're ready to act on.

Together, we'll help you get aligned to move your marketing forward with clarity.

Some services (like strategy sessions or audits) have clear deliverables and flat-rate pricing. Others (like Strategic Marketing Project Support or Fractional CMO retainers) are value-based and tailored to your needs. We clarify all scope and pricing before we begin. We work with you to customize pricing to your needs and budget and will clarify all scope and pricing before we begin.

Yes, it's truly free, no pressure. A Fit Check is a 30-minute conversation to explore your current needs, clarify where you are in your marketing journey, and determine which service (if any) is the right fit.

Depending on what we discuss in the Fit Check, we'll follow up with a customized recommendation outlining the best-fit service(s), next steps, timeline, and pricing details. You'll walk away with clarity, ready to take action, reflect on your options, or move forward when the time is right.

Let's Build a Strategic Marketing Foundation — Together

Not sure which marketing consulting service is the right fit for you? Explore what's possible when your marketing is grounded in clarity, guided by strategy, and led with purpose. Schedule a free Fit Check to discover how our services can align with your organization's goals. Let's talk!

FYI: Pricing varies based on scope. We’ll work with you to determine the right level of strategic support.

"I must create a system, or be enslaved by another man's. I will not reason and compare: my business is to create."

Inspired by William Blake, we strive to create.

"Do the best you can until you know better. Then when you know better, do better."

Channeling Maya Angelou to do our best until we can do better.

"I knew exactly what to do. But in a much more real sense, I had no idea what to do.”

Just like Michael Scott, we are confident in what we know, but admit we don't know everything.