Marketing Consulting Services
Marketing with Clarity, Confidence, and Strategic Purpose
We offer integrated, intentional marketing consulting and fractional CMO services that help small and medium businesses and nonprofits uncover opportunities and lead with strategy.
Our services bring structure, strategy, and purpose to your marketing so you can grow with intention and lead with clarity. We specialize in working with small and mid-sized businesses, nonprofits, startups, and social enterprises who want aligned, expert-backed marketing to drive meaningful results without the fluff. Maison Peters provides a clear path forward whether you need a long-term strategic partner, targeted project support, or expert guidance and resources to empower your internal marketing and teams.
How We Help
Maison Peters is your partner in translating business goals into clear marketing strategies, actionable plans, and measurable outcomes.
We offer a range of flexible ways to work together, including:
- Stepping in as a part-time or temporary CMO
- Assessing your marketing effectiveness and identifying strategic priorities
- Equipping your team through hands-on training and interactive workshops
- Providing frameworks, planning tools, and expert guidance, you can implement at your own pace
From navigating change to launching something new, navigating change, ready to level up, or strengthening what's already in motion, we help you bring structure, intention, and confidence to your marketing.
Learn more about each service area below, or schedule a Fit Check to explore the best fit for your goals.
Who We Serve
Nonprofit Leaders
Small & Mid-Sized Business Owners
Marketing Teams in Transition
Founders & Visionary Executives
Mission-Driven Startups
Social Enterprises & Community Organizations
Explore Our Marketing Consulting Service Areas
Strategic Marketing Leadership
- For clients who want high-level advisory or a CMO partner designed to lead their marketing with strategic clarity and confidence
- Fractional (Part-time) CMO Retainers
- CMO-For-A-Day
Marketing Assessments & Planning
- For clients who want clarity on where they stand and how to move forward, including marketing audits, brand strategy, and campaign planning frameworks to evaluate, prioritize, and structure their marketing efforts
- Marketing & Brand Audits
- 1-Hour Strategy Sessions
- 90-Minute Strategy Studio Sessions (Coming Soon!)
Strategic Marketing Project Support
- For organizations that need senior-level strategic marketing collaborative support for high-impact initiatives such as priority campaigns, product launches, brand initiatives, or time-sensitive marketing projects without hiring a full-time executive or agency
- Strategic Marketing Projects
- Hourly Marketing Consulting
Marketing Workshops & Trainings
- For teams or leaders who want skill-building and internal capacity growth through interactive marketing training and strategy workshops to upskill teams and align internal efforts with external goals
- Custom Training Sessions
- Marketing Workshops
Marketing Talks and Toolkits (Coming Soon!)
- For those who want to grow on their own time or get inspired by expert insights through speaking engagements, marketing toolkits, and tailored insights to educate, inspire, and activate your team or audience
- Marketing Strategy Studio (Coming Soon!)
- Speaking Engagements
Our Expertise
In order for any organization to have a well functioning marketing program, it's necessary to have depth and breadth of skills across marketing disciplines. An organization with too many marketing generalists might not be fully embracing the opportunities across their marketing channels. And, an organization with a lot of marketing specialists might be acting in silos, not knowing how to connect each of their channels into an integrated marketing strategy and plan.
This is where our expertise comes in. With over 13 years of experience across many disciplines of marketing, Maison Peters can look across all aspects of your marketing program to find the missing pieces in your strategy, tactical plans, channel development, team knowledge, and more.
Marketing Strategy
- Goal & objective development
- Mapping business strategy & plans to marketing
- Strategy & growth planning
- Developing & evaluating integrated marketing strategy & plans
- Analyzing product, channel & audience effectiveness
- Conducting competitive analysis
- Developing target audiences, segmentation, & customer journeys
- Pricing & offerings development
- Advising on marketing team with team skills and needs assessment
Marketing Analytics
- Setting marketing metrics/KPIs based on goals & strategy
- Analyzing marketing data & performance
- Developing marketing dashboards for reporting
- Conducting market research
- Setting marketing benchmarks
- Keyword analysis
- MarTech and insights audit
Digital Marketing
- Evaluating digital marketing tactics across email, social, web, search, and paid ads
- Developing cross channel strategy & planning
- Optimizing & crafting effective email campaigns, organic social, digital ads, and web pages
- Analyzing digital campaign performance including email, channel/list health, social media, ad, and web
- Auditing CRM/database/list management
- Developing audience targeting & segmentation
- Developing campaign & lead gen automation & systems
- Researching keywords & targeting
- Web redesign strategy
Content Marketing
- Evaluating content strategy
- Developing content plans and pillars
- Customer journey content placement
- Creating editorial calendars & frameworks
- Converting long form content to short form content
- Content repurposing strategy
Branding & Positioning
- Evaluating brand strategy
- Conducting a rebrand
- Developing brand voice & messaging platforms
- Creating target audience/buyer personas & journeys
- Crafting brand guides & branded templates
- Assessing market positioning & reputation
Event Marketing, Sponsorship, & Partnership
- Developing event marketing strategy & plans for owned events
- Developing event marketing strategy & plans for participating events
- Evaluating marketing activations at virtual and in-person events
- Sponsorship and partnership evaluation
- Identifying and pricing sponsorship and partnership assets
- Sponsorship/partnership pitch deck creation and evaluation
- Sponsorship/partnership valuation
Sales, Growth & Funnel Marketing
- Mapping sales funnel to marketing funnel
- Mapping funnels to customer journey and content tactics
- Conducting needs analysis
- Identifying relationship building opportunities
- Optimizing lead generation and conversion for marketing and sales
Customer & Client Relations
- Analyzing client/customer retention and loyalty
- Mapping marketing to customer journey
- Identifying client/customer lifecycle
- Optimizing CRM
Channel Marketing
- Developing integrated channel strategy and plans
- Auditing marketing channel usage & effectiveness
- Mobile responsiveness evaluation
- Exploring other channels like mobile, SMS and print marketing
Which Service Is Right for Me?
Not Sure What You Need?
Choosing the right marketing support can feel overwhelming, but it doesn't have to be. From strategic leadership and project-based guidance to self-paced tools, our service comparison chart helps you explore what's possible and identify the best fit for your goals, team size, growth stage, and readiness level.
If you're still unsure, we offer a free 30-minute Fit Check to talk it through. It's a low-pressure way to explore your needs and identify the services that make the most sense for where you are and where you're headed.
Service | Service Category | Ideal For | Duration | Key Deliverables | Format | Tier | Pricing Type | Primary Outcome | Client Readiness Level | Lead Time to Start | Best for Teams of… | Includes Templates/Tools? | Biggest Value |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1:1 Hourly Marketing Consulting | Strategic Marketing Project Support | Specific, high-value questions or real-time decisions | Client-paced (pre-purchased hours used as needed) | Expert guidance, verbal recommendations, optional follow-up | Done-With-You | Flexible | Hourly Rate | Rapid clarity and expert direction | Any | Immediate | Solo – Small Teams | Optional | Fast, flexible expert insight |
1-Hour Strategy Sessions | Marketing Assessments & Planning | Structured guidance around one key issue | 60 mins per session | Pre-session intake, 1-hour session, strategic roadmap | Done-With-You | Foundation | Session Rate | Clarity and action plan for one challenge | Exploring / Emerging | 1–2 weeks | Solo – Small Teams | Optional | Focused strategy and direction |
90-Minute Strategy Studio Sessions | Marketing Assessments & Planning | Consistent strategy co-working time | 90 mins per session | Session guidance, action plan | Done-With-You | Foundation | Subscription / Session Rate | Ongoing strategy momentum | Emerging / Growing | 1–2 weeks | Solo – 2 | Optional | Accountability and structured thinking |
Marketing & Brand Audits | Marketing Assessments & Planning | Teams needing a strategic marketing reset | 4–6 weeks | Audit report, insights, recommendations | Done-With-You | Flexible | Value-Based | Strategic clarity and gap analysis | Exploring / Growing | 1–3 weeks | 2–10 | Yes | Clear, prioritized direction forward |
Marketing Strategy Studio (Toolkit Hub) | Marketing Talks & Toolkits | DIY marketers needing tools and frameworks | Self-paced | Templates, guides, frameworks | Do-It-Yourself | Foundation | Subscription | Self-guided structure and clarity | Any | Immediate | Solo – Small Teams | Yes | Accessible tools at your fingertips |
Strategic Marketing Project Support | Strategic Marketing Project Support | Campaigns, launches, brand or product initiatives | 4–12 weeks | Project plans, deliverables, collaboration | Hybrid - Done-For-You / Done-With-You | Premium | Value-Based | Execution with strategic oversight | Growing / Scaling | 2–4 weeks | 3–15 | Yes | Get it done with strategy behind it |
Fractional (Part-Time) CMO Retainers | Strategic Marketing Leadership | Teams needing ongoing senior leadership | 3–12 months | Oversight, planning, leadership, reporting | Done-For-You | Premium | Retainer | Long-term marketing leadership | Scaling | 2–6 weeks | 5+ | Yes | Strategic partner without full-time hire |
CMO-for-a-Day | Strategic Marketing Leadership | Short-term high-impact marketing leadership | 1–2 days | Leadership day, follow-up brief | Done-For-You | Premium | Day Rate | Accelerated strategy and alignment | Growing / Scaling | 1–3 weeks | 3–10 | Optional | Speed meets senior-level strategy |
Marketing Workshops & Training | Marketing Workshops & Trainings | Teams building skills and strategic fluency | 90 min – Full Day or Multiple-Day | Facilitated training, tools, slides | Done-With-You | Flexible | Session Rate or Value-Based | Team upskilling and clarity | Any | 2–4 weeks | 3–25 | Yes | Stronger, more capable internal team |
Speaking Engagements | Marketing Talks & Toolkits | Events or orgs needing expert insight | Varies | Talk deck, prep, optional add-ons | Done-With-You | Flexible | Session Rate | Inspiration + strategic value | Any | 2–6 weeks | 10+ or event audiences | Optional | Inspire action through expertise |
How to Get Started
Quick Ways to Work Together
🕰️ 1:1 Hourly Marketing Consulting
Targeted support and expert insight, on your terms
🧠 1-Hour Strategy Sessions
Fast-track clarity on a key question, challenge, or decision
👥 90-Minute Strategy Studio Sessions (Coming Soon!)
Weekly, monthly, or quarterly coworking-style strategy lab
Not Sure Where to Begin?
If you're exploring options or unsure which service is right for you, we offer a free 30-minute Fit Check. It's a low-pressure way to get aligned, explore your goals, and determine the best-fit services for your needs.
The Maison Peters Experience
Frequently Asked Questions
We created a service comparison table to help you explore what fits best based on your goals, team size, and readiness level. Still unsure? Schedule a free 30-minute Fit Check, and we'll discuss your needs together.
A Fractional CMO provides long-term strategic leadership over several months, which is ideal for organizations looking for ongoing guidance and oversight.
CMO-for-a-Day is a short-term, high-impact engagement for key decisions, team resets, or campaign launches.
Yes. We specialize in supporting small and mid-sized businesses, nonprofits, startups, and social enterprises, including solo founders and lean internal teams. Our services meet you where you are and scale with your growth.
Absolutely. Many clients begin with a strategy session, audit, or project-based support and later evolve into longer-term engagements like Fractional CMO services.
We'll always help you assess the next best step for your team and your marketing strategy based on your current stage, goals, priorities, and future vision. You'll get guidance tailored to your momentum, capacity, and what you're ready to act on.
Together, we'll help you get aligned to move your marketing forward with clarity.
Some services (like strategy sessions or audits) have clear deliverables and flat-rate pricing. Others (like Strategic Marketing Project Support or Fractional CMO retainers) are value-based and tailored to your needs. We clarify all scope and pricing before we begin. We work with you to customize pricing to your needs and budget and will clarify all scope and pricing before we begin.
Yes, it's truly free, no pressure. A Fit Check is a 30-minute conversation to explore your current needs, clarify where you are in your marketing journey, and determine which service (if any) is the right fit.
Depending on what we discuss in the Fit Check, we'll follow up with a customized recommendation outlining the best-fit service(s), next steps, timeline, and pricing details. You'll walk away with clarity, ready to take action, reflect on your options, or move forward when the time is right.
Let's Build a Strategic Marketing Foundation — Together
Not sure which marketing consulting service is the right fit for you? Explore what's possible when your marketing is grounded in clarity, guided by strategy, and led with purpose. Schedule a free Fit Check to discover how our services can align with your organization's goals. Let's talk!
FYI: Pricing varies based on scope. We’ll work with you to determine the right level of strategic support.