Marketing Analytics & Performance
Define the metrics that matter, build tracking that works, and create reporting that turns data into decisions and proves marketing's business impact.
Know What Metrics Matter the Most for Your Business
Marketing is a delicate balance of creativity and science. Many marketers enter the field focused on the creative side without understanding the science behind it. Data should always be a marketer's friend, whether you're good at math or not. Understanding which metrics align with your business goals and which tactics to use to drive them will only strengthen your marketing. But we've seen many marketing teams lack in this area. They report on open rates, impression data, or engagement without really knowing what leadership wants to see or how those numbers contribute to what leadership needs reported. They don't know the difference between unique and total clicks, or which metric to use in different use cases. They hear the term "vanity metrics" but have no idea what it means in their organization. Or they follow what competitors are doing without having a grasp on what's really happening within their own marketing ecosystem and what their business needs. Just because someone else is following a trend or using a certain tactic doesn't mean your marketing team should be doing the same thing. The most surprising thing we've seen that trips up marketing teams is that no one has actually defined success. Even if your marketing team is analytical, the numbers don't carry much meaning if no one knows the end goal.
This is the analytics and performance measurement gap. Teams track vanity metrics because they're easy to access or everyone else seems to be tracking them, not because they matter. Attribution is a mystery, so you can't confidently say which channels or campaigns are actually driving results. Performance dashboards show many numbers, but don't answer the strategic questions leadership is asking. Marketing gets questioned about ROI, but the measurement infrastructure to prove value doesn't exist. You're making decisions based on gut feel or what worked last quarter instead of what the data actually shows.
The big question for all marketers at the end of the day is: how does marketing activity contribute to business outcomes defined by leadership? If campaigns are launching, content is going out, but you don't have a clear answer when leadership asks what's working and what's not, you're doing your work an injustice. Strong marketing analytics and performance measurement infrastructure and expertise change this. When you have the right measurement frameworks in place, data systems that connect marketing to business outcomes, and dashboards that actually answer strategic questions, you stop guessing and start optimizing based on evidence. You should be able to track the right metrics easily, trust your data to guide you in decision-making, and report marketing performance with confidence. Whether you're building analytics infrastructure from scratch, fixing broken measurement systems, or transforming how your organization tracks and reports on marketing performance, we create the foundation and capability you need to prove marketing's value and make data-informed decisions that drive results.
Explore our Marketing Analytics & Performance Solutions below or contact us to discuss your specific needs.
Explore our Marketing Analytics & Performance Solutions
Strategic analytics and performance expertise to measure what matters and drive data-informed decisions
Our solutions help marketing leaders and decision-makers build measurement systems that connect marketing to business outcomes, implement analytics infrastructure to support decision-making, and create performance frameworks that demonstrate marketing's value. When you need strategic direction for analytics improvements, a comprehensive assessment of your current measurement and performance systems, operational transformation to build analytics infrastructure that works, integrated foundations that connect performance tracking across channels, or a complete rebuild of your measurement approach, we create the analytics foundation that turns data into actionable insights.
Nonprofit pricing available on all of our solutions.
Quick Wins
Fast-track solutions on a specific issue in 6 weeks
6-Week Marketing Strategy Development Sprint
Focus on developing marketing strategy for yearly planning, a campaign or launch, an event, sponsorship or partnership, or a specific channel.
Get expert strategic direction for your marketing initiative in just 6 weeks
You have a marketing initiative that needs strategic direction, but you don't have the internal expertise or bandwidth to develop it properly. Maybe you're planning annual marketing strategy, preparing for a campaign or product launch, building strategy for an event, evaluating a sponsorship or partnership opportunity, or developing a channel-specific approach. We can help your marketing team craft a marketing strategy and plan that helps you achieve your business and departmental goals.
We work with you over 6 weeks to develop a clear, actionable marketing strategy for your specific initiative. Through focused discovery, strategic analysis, and collaborative planning, we create a strategic roadmap that aligns with your business goals and positions your initiative for success. You'll walk away with a strategic plan you can execute immediately and help you gain internal buy-in and budget approval.
By the end of 6 weeks, you have a comprehensive marketing strategy tailored to your initiative, complete with strategic recommendations, campaign architecture, tactical priorities, success metrics, and a clear execution roadmap linked to your KPIs. No more guessing or second-guessing, just a solid plan backed by expertise and ready to implement.
Need strategic direction for a specific marketing initiative?
Let's create a clear, actionable plan for your marketing initiative.
How this shows up in Marketing Analytics & Performance
Project examples may include:
- Defining KPIs and performance metrics framework
- Designing measurement strategy and reporting approach
- Building analytics governance and success metrics framework
- Creating attribution approach and testing strategy
- Developing performance optimization and experimentation roadmap
- Planning dashboard strategy and analytics infrastructure approach
In-Depth Strategy
Comprehensive assessments and transforming systems
Marketing Systems & Performance Assessment
Understand how your marketing operations and analytics infrastructure supports or hinders performance, and get a clear roadmap to streamline systems and improve measurement.
Comprehensive assessment of marketing systems, operations, and performance measurement
Your marketing team is busy executing, but you can't clearly see what's working because your systems don't talk to each other, data lives in silos, and reporting feels disconnected from actual performance. Maybe you're using multiple tools that don't integrate properly, pulling data manually from different platforms, or relying on reports that don't actually answer strategic questions. Your team spends more time wrestling with systems than using insights to improve marketing. You suspect your marketing tech stack isn't optimized for how you actually work, your processes create unnecessary friction, and you're not measuring what truly matters, but you don't know where to start fixing it. When systems and measurement are this fragmented, even strong marketing execution can't deliver the performance visibility and optimization capability leadership needs.
We conduct a comprehensive assessment of your marketing operations infrastructure and performance measurement capability over 9 weeks, examining your tools, systems integration, data flow, reporting structure, metrics accuracy, and operational processes. Through deep analysis of how your team actually uses marketing systems and what data you can access, we identify where operations and analytics infrastructure support or hinder your marketing performance. We go beyond surface-level observations to understand why systems aren't optimized, where data disconnects create blind spots, and what streamlining opportunities exist from a marketing operations perspective—not just technical fixes, but how your team can work more efficiently within your marketing systems.
By the end of this engagement, you'll have a comprehensive understanding of your marketing operations landscape and exactly what needs to happen to streamline systems, improve data flow, and establish proper performance measurement. You won't just get a list of broken tools. You'll walk away with a prioritized, actionable roadmap that outlines realistic next steps to optimize your marketing operations infrastructure and measurement capabilities, so your team can spend less time managing systems and more time using insights to drive performance.
Understand what's holding back your marketing operations and measurement
Ready to get clarity on your systems and a roadmap for streamlining operations?
90-Day Strategic Marketing Integration & Performance Reset
Unify strategy, teams, and execution so your marketing works as one cohesive system instead of competing silos.
Integrate marketing strategy across departments and reset performance expectations
Your marketing team is executing, but other departments and channels work in silos or from different playbooks. Strategic priorities clash: marketing focuses on brand awareness, sales pushes lead volume, customer service makes promises that don't align with positioning, and account management creates their own messaging. Brand messaging is inconsistent across the organization and shifts depending on who's creating it. Channels operate independently with conflicting goals and metrics and often duplicate efforts or competing instead of connecting. In some organizations, marketing doesn't own strategy at all and becomes a task-taker for sales or other departments. You're busy, but no one is working toward the same strategic objectives and nothing works together as one cohesive system. Performance feels inconsistent because you can't properly evaluate results when strategy itself is fragmented across the organization. When departments, channels, and teams operate from competing strategic direction, even strong individual execution can't deliver the cohesive performance leadership needs.
We integrate your marketing strategy across the organization over 90 days, working alongside marketing and cross-functional teams to establish unified strategic direction, consistent brand positioning and messaging, coordinated execution, and shared performance expectations. We unify strategic priorities across marketing, sales, customer service, and any team impacting customer-facing communication by establishing coordination processes, training teams to work from the same strategic playbook, and resetting what performance means when strategy is cohesive. You'll get the strategic frameworks and hands-on support to break down silos and get everyone executing on shared strategic goals.
By the end of this engagement, marketing and cross-functional teams operate as one unified team from shared goals and strategy. Strategic priorities and goals are shared across all departments and channels—marketing, sales, customer service, and beyond. Brand and messaging are consistent throughout the organization because everyone is working from the same strategic direction. Teams collaborate instead of competing, executing shared objectives. Channels and touchpoints connect and support each other because strategy, not departmental silos, drives execution. You have the frameworks, processes, and coordination to execute efficiently and deliver consistent results. Performance can be evaluated properly because strategy is cohesive and expectations are realistic. Marketing becomes defensible in leadership conversations because you can show how everything connects to unified strategic goals across the entire customer journey.
Get everyone on the same page with marketing strategy and performance expectations
Ready to get everyone executing toward the same strategic goals?
Marketing Operations & Analytics Transformation
Transform your marketing operations and analytics infrastructure so your team can work efficiently and measure what actually matters.
Build functional marketing operations and measurement infrastructure
Your marketing team knows what needs to happen strategically, but the operational infrastructure is holding them back. Systems don't talk to each other, requiring constant manual data handling. Your team can't access the data they need to make decisions. Reporting exists, but it doesn't answer strategic questions or clearly show performance. Workflows create unnecessary friction, slowing down execution. You're tracking metrics, but they don't connect to strategic goals or provide actionable insights. The marketing operations and analytics infrastructure you need to enable your team is instead creating a drag on performance and limiting your ability to optimize. Even when you know what should change, you don't have the expertise or bandwidth to rebuild these foundational systems while keeping marketing running.
We transform your marketing operations and analytics infrastructure over 90 days, working alongside your team to streamline systems, establish functional data flow, build measurement capability, and create the operational foundation your marketing needs. We assess your current operations and analytics infrastructure, develop a strategic roadmap for transformation, guide the implementation of streamlined systems and processes, establish effective performance measurement and reporting, train your team to use the optimized infrastructure, and transition you to sustainable operations. You'll get both the strategic direction and hands-on implementation support to fix what's broken and build operational capability that supports efficient execution and data-informed decision-making.
By the end of this engagement, your marketing operations infrastructure should enable your team to complete the work efficiently. Systems are optimized and integrated where needed, reducing manual workarounds. Data flows properly between platforms, improving accessibility and accuracy. Workflows are streamlined to reduce operational friction. Your team has functional dashboards and reporting that answer strategic questions and support optimization decisions. Measurement aligns with strategic priorities and tracks what actually matters. Your marketing team spends less time wrestling with systems and more time executing strategy with confidence. Operations and analytics infrastructure enables performance rather than hindering it.
Transform your marketing operations and build measurement capability
Ready to fix systems and establish a functional analytics infrastructure?
Long-Term Results
Ongoing leadership programs that bring lasting change and results
360° Marketing Rebuild + Leadership
Overhaul a marketing department from the ground up without fully disrupting your team and day-to-day operations.
Interim Marketing Changemaker
Your marketing department is fragmented, underperforming, stagnant, or just not working the way it should. Maybe you've experienced leadership turnover, inherited a misaligned function, or watched marketing fall behind as your organization evolved. Your team is overwhelmed, systems are broken or siloed, and trust with other departments has eroded. You need someone who can step in, assess the current environment, rebuild the infrastructure, and lead the function to stability, all while preparing it for long-term success.
We step into your organization as interim marketing leadership to rebuild your marketing department from the ground up. Over 6–12+ months, we assess the current state of your marketing, identify challenges and opportunities, establish strategic direction and functional systems, rebuild organizational credibility, and lead your marketing function to sustainable performance. We then transition permanent or existing leadership to inherit a well-functioning department with strong foundations.
By the end of this engagement, your marketing function operates as a cohesive system with clear strategy, functional operations, aligned messaging, and organizational credibility. Your team has the tools, processes, and confidence to execute efficiently and effectively. And your marketing leader can hit the ground running, focusing on growth and innovation instead of firefighting or building from ground zero.
Rebuild your marketing infrastructure and create sustainable success
Need a marketing leader who can come in and overhaul your marketing from the ground up?
Want to discuss your needs before booking our solutions?
Or have another strategic marketing project in mind? Contact us to create a custom solution and talk through your project.
Explore Other Solution Areas
The Maison Peters Experience
Gain Confidence in Your Reporting
If you can't prove marketing's impact or make data-informed decisions, we're here to help. Schedule a free 30-minute call to talk through your analytics and performance measurement needs.