Brand & Messaging Solutions
Strengthen how your brand looks, sounds, and shows up, from strategic brand identity and positioning to values, visuals, messaging, and voice.
Don't be Fooled by What's Trending... Branding is Marketing
Many marketers today view branding and messaging in separate vacuums. There are marketing influencers and viral posts pitting branding and marketing against each other: "branding is who you are, marketing is how you talk about it"; "branding ≠ marketing"; "branding does this, marketing does that." We strongly disagree with those statements. In fact, we wrote an article about why branding versus marketing is the wrong question.
In actuality, your brand is the public perception of your business, shaped by everything you do and say, and how people experience you at every touchpoint. Branding is the intentional shaping of how you want your business to be perceived, and you need marketing components to develop your brand. Those components that make up your brand, i.e., your mission, vision, positioning, messaging, and voice, are developed within your marketing strategy, not alongside it. You can't build effective brand positioning or messaging without understanding your market, your competition, and your audience. Even creating a logo or picking your brand name or colors can go south if you don't pay attention to what other organizations are doing and aren't intentional about differentiation. That's marketing work. Furthermore, your brand promise means nothing if it's not grounded in business reality and backed by what you actually deliver. Your internal teams need to buy into the brand, and your internal systems need to support it. That's also marketing work.
We see the fallout from this misunderstanding constantly. We see the fallout from this misunderstanding constantly. Teams treat branding as a creative exercise, such as refreshing a logo, updating the colors, and writing a new tagline. They skip the strategic foundation work first, usually because the creative team isn't considering the brand through the lens of the full marketing ecosystem. Marketing and creative operate in silos instead of as a team. Messaging feels inconsistent because no one's aligned on positioning. Campaigns look beautiful but don't connect to business goals or actually speak to the audience. This creates a brand that doesn't match what the business actually does, marketing that works hard but doesn't break through, and teams executing tactics without strategic direction or connection to the bigger picture. Your audience sees the disconnect in inconsistent customer experiences and diluted brand equity, which, at the very least, leads to distrust and, ultimately, a loss of customers and revenue. Brand strategy requires the same rigorous analysis as business strategy.
Strong brand and messaging work starts with marketing strategy. When you do the foundational work of understanding your audience, defining your competitive position, and building messaging grounded in real differentiation, you create brand components that actually mean something. Your brand becomes the connective tissue that aligns how you show up across every channel, every campaign, every customer touchpoint. Customers understand who you are and why you matter. Whether you're building brand foundations from scratch, refining an existing brand, repositioning for growth, or aligning fragmented messaging across teams, we help you create a strategic branding and messaging that ensures what you say matches what you do and how people actually experience your business.
Explore our Brand & Messaging Solutions below or contact us to discuss your specific needs.
Explore our Brand & Messaging Solutions
Strategic brand and messaging expertise to align your positioning and strengthen how you show up
Our solutions help marketing leaders and decision-makers develop clear brand positioning, consistent messaging frameworks, and strategic direction that guides how you show up in the market. If you're working on a rebrand or repositioning initiative, need a comprehensive assessment of your current brand and messaging effectiveness, building integrated foundations that align brand across channels and teams, or require a complete brand rebuild, we bring the marketing strategy expertise to create brand components that actually work.
Nonprofit pricing available on all of our solutions.
Quick Wins
Fast-track solutions on a specific issue in 6 weeks
6-Week Marketing Strategy Development Sprint
Focus on developing marketing strategy for yearly planning, a campaign or launch, an event, sponsorship or partnership, or a specific channel.
Get expert strategic direction for your marketing initiative in just 6 weeks
You have a marketing initiative that needs strategic direction, but you don't have the internal expertise or bandwidth to develop it properly. Maybe you're planning annual marketing strategy, preparing for a campaign or product launch, building strategy for an event, evaluating a sponsorship or partnership opportunity, or developing a channel-specific approach. We can help your marketing team craft a marketing strategy and plan that helps you achieve your business and departmental goals.
We work with you over 6 weeks to develop a clear, actionable marketing strategy for your specific initiative. Through focused discovery, strategic analysis, and collaborative planning, we create a strategic roadmap that aligns with your business goals and positions your initiative for success. You'll walk away with a strategic plan you can execute immediately and help you gain internal buy-in and budget approval.
By the end of 6 weeks, you have a comprehensive marketing strategy tailored to your initiative, complete with strategic recommendations, campaign architecture, tactical priorities, success metrics, and a clear execution roadmap linked to your KPIs. No more guessing or second-guessing, just a solid plan backed by expertise and ready to implement.
Need strategic direction for a specific marketing initiative?
Let's create a clear, actionable plan for your marketing initiative.
How this shows up in Brand & Messaging
Project examples may include:
- Refining brand messaging and positioning
- Developing messaging frameworks or brand voice guidelines
- Clarifying value propositions across different audiences
- Building brand narrative aligned with go-to-market strategy
- Creating brand strategy for rebrands or repositioning
- Developing messaging architecture for consistency across touchpoints
In-Depth Strategy
Comprehensive assessments and transforming systems
Strategic Marketing & Branding Audit + Action Roadmap
Get deep visibility into the opportunities and challenges in your marketing ecosystem and a take action roadmap on what to do next.
Comprehensive audit and strategic roadmap development
Your marketing has been running the same way year over year, and you're wondering if it's time for an update. Or maybe something feels off, but you can't quite pinpoint what needs to change. Perhaps you've never actually audited your marketing to see if what you're executing aligns with your goals, your target audience, and the current market landscape. Maybe efforts feel disjointed, results are inconsistent, or you're simply not sure if your marketing is working the way it should. You need comprehensive insight into what's actually happening across your marketing and brand because you want to make sure your entire marketing ecosystem is still effective, still aligned, and still driving the results you need. Our independent assessment makes sure your marketing is still on the right track and identifies exactly where any shifts need to happen.
We conduct a thorough audit of your marketing ecosystem and brand, analyzing everything from your competitive positioning and market landscape to internal systems, team capabilities, and customer perceptions. Through deep research and strategic analysis, we identify the real state of your marketing function, uncovering the opportunities, challenges, and disconnects holding you back and affecting your performance. We go beyond the surface-level observations or recommendations to find not just what's working and what's not, but why, such as gaps between your brand and your audience, your goals and your execution, or your strategy and your market reality.
By the end of this engagement, you'll have a comprehensive understanding of where you stand in the marketplace, how your marketing and brand compare to competitors, and exactly what needs to happen next to reach your business and marketing goals. You won't just get a list of problems that you have to figure out how to fix later. You'll walk away with a prioritized, actionable roadmap that gives you a realistic, doable plan for moving forward with confidence. And if you need implementation support, we're here to help bring the roadmap to life.
Uncover the insights hidden in your marketing ecosystem
Ready to understand what's really happening and get an actionable roadmap for what's next?
90-Day Strategic Marketing Integration & Performance Reset
Unify strategy, teams, and execution so your marketing works as one cohesive system instead of competing silos.
Integrate marketing strategy across departments and reset performance expectations
Your marketing team is executing, but other departments and channels work in silos or from different playbooks. Strategic priorities clash: marketing focuses on brand awareness, sales pushes lead volume, customer service makes promises that don't align with positioning, and account management creates their own messaging. Brand messaging is inconsistent across the organization and shifts depending on who's creating it. Channels operate independently with conflicting goals and metrics and often duplicate efforts or competing instead of connecting. In some organizations, marketing doesn't own strategy at all and becomes a task-taker for sales or other departments. You're busy, but no one is working toward the same strategic objectives and nothing works together as one cohesive system. Performance feels inconsistent because you can't properly evaluate results when strategy itself is fragmented across the organization. When departments, channels, and teams operate from competing strategic direction, even strong individual execution can't deliver the cohesive performance leadership needs.
We integrate your marketing strategy across the organization over 90 days, working alongside marketing and cross-functional teams to establish unified strategic direction, consistent brand positioning and messaging, coordinated execution, and shared performance expectations. We unify strategic priorities across marketing, sales, customer service, and any team impacting customer-facing communication by establishing coordination processes, training teams to work from the same strategic playbook, and resetting what performance means when strategy is cohesive. You'll get the strategic frameworks and hands-on support to break down silos and get everyone executing on shared strategic goals.
By the end of this engagement, marketing and cross-functional teams operate as one unified team from shared goals and strategy. Strategic priorities and goals are shared across all departments and channels—marketing, sales, customer service, and beyond. Brand and messaging are consistent throughout the organization because everyone is working from the same strategic direction. Teams collaborate instead of competing, executing shared objectives. Channels and touchpoints connect and support each other because strategy, not departmental silos, drives execution. You have the frameworks, processes, and coordination to execute efficiently and deliver consistent results. Performance can be evaluated properly because strategy is cohesive and expectations are realistic. Marketing becomes defensible in leadership conversations because you can show how everything connects to unified strategic goals across the entire customer journey.
Get everyone on the same page with marketing strategy and performance expectations
Ready to get everyone executing toward the same strategic goals?
Long-Term Results
Ongoing leadership programs that bring lasting change and results
360° Marketing Rebuild + Leadership
Overhaul a marketing department from the ground up without fully disrupting your team and day-to-day operations.
Interim Marketing Changemaker
Your marketing department is fragmented, underperforming, stagnant, or just not working the way it should. Maybe you've experienced leadership turnover, inherited a misaligned function, or watched marketing fall behind as your organization evolved. Your team is overwhelmed, systems are broken or siloed, and trust with other departments has eroded. You need someone who can step in, assess the current environment, rebuild the infrastructure, and lead the function to stability, all while preparing it for long-term success.
We step into your organization as interim marketing leadership to rebuild your marketing department from the ground up. Over 6–12+ months, we assess the current state of your marketing, identify challenges and opportunities, establish strategic direction and functional systems, rebuild organizational credibility, and lead your marketing function to sustainable performance. We then transition permanent or existing leadership to inherit a well-functioning department with strong foundations.
By the end of this engagement, your marketing function operates as a cohesive system with clear strategy, functional operations, aligned messaging, and organizational credibility. Your team has the tools, processes, and confidence to execute efficiently and effectively. And your marketing leader can hit the ground running, focusing on growth and innovation instead of firefighting or building from ground zero.
Rebuild your marketing infrastructure and create sustainable success
Need a marketing leader who can come in and overhaul your marketing from the ground up?
Want to discuss your needs before booking our solutions?
Or have another strategic marketing project in mind? Contact us to create a custom solution and talk through your project.
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The Maison Peters Experience
Strengthen Your Brand & Messaging
If your brand positioning feels unclear or your messaging isn't connecting, we're here to help. Schedule a free 30-minute call to talk through your brand and messaging needs.