Leadership & Team Support Solutions
Tap into executive-level strategic marketing leadership through CMO-level advising, planning intensives, and team training designed to strengthen internal capability and alignment.
Addressing The C-Suite Disconnect & Its Consequences
The marketing leadership landscape continues to change drastically. Spencer Stuart reports that the number of CMOs at Fortune 500 companies declined from 71% in 2023 to 66% in 2024. We're seeing conversations trending on LinkedIn about marketing leadership being fragmented into multiple C-suite or executive roles (e.g., Chief Brand Officer, Chief Revenue Officer, Chief Growth Officer). According to McKinsey, "20% fewer CEOs believe that marketing’s role is clearly defined and understood by the C-suite," with the percentage dropping from 90% to 70%. Forrester Research reports that "63% of Fortune 500 companies have a marketing executive who sits on the leadership team and reports to the CEO." The research and our experience indicate a real disconnect between marketing and the C-suite.
Disconnect
Fragmentation
Dysfunction
When the C-suite doesn't understand what marketing actually does or its value, marketing efforts won't translate into the support and resources needed to succeed. Leadership views marketing through a narrow lens, missing the full picture. Without a shared language, priorities get misaligned, budgets get questioned, and marketing struggles to demonstrate its strategic value. These misunderstandings create fragmentation. Companies create new executive roles to replace the CMO, spreading customer ownership across multiple functions. Marketing becomes siloed at the highest level, with different executives viewing customers through different lenses. Everyone reports different metrics, and the CEO can't connect them to business goals.
CEOs and marketing leaders need executive-level support to bridge the communication gap, translate marketing work into business language that leadership can act on, and demonstrate marketing's strategic value. We help marketing gain clear ownership, a seat at the table, and leadership trust so teams can execute with confidence, priorities become clear, and marketing drives measurable business impact. Whether you need executive-level strategic guidance for high-stakes decisions, help aligning C-suite expectations with marketing realities, help translating marketing work into business language, or interim leadership to rebuild or unify a fragmented function, the right leadership support ensures marketing has clear ownership, a seat at the table, and the credibility to drive measurable business impact.
Explore our Leadership & Team Support Solutions below or contact us to discuss your specific needs.
Explore our Leadership & Team Support Solutions
Strategic marketing leadership expertise for executive guidance, alignment, and transformation
Our solutions help senior marketing leaders, executives, and decision-makers strengthen marketing's role in the organization through strategic guidance, executive alignment, and hands-on leadership. If you need focused strategic direction for a critical initiative, executive-level counsel for board and C-suite decisions, alignment between marketing and leadership teams, or interim CMO leadership to rebuild your marketing function, we bring the leadership expertise to make it happen.
Nonprofit pricing available on all of our solutions.
Quick Wins
Fast-track solutions on a specific issue in 6 weeks
6-Week Marketing Strategy Development Sprint
Focus on developing marketing strategy for yearly planning, a campaign or launch, an event, sponsorship or partnership, or a specific channel.
Get expert strategic direction for your marketing initiative in just 6 weeks
You have a marketing initiative that needs strategic direction, but you don't have the internal expertise or bandwidth to develop it properly. Maybe you're planning annual marketing strategy, preparing for a campaign or product launch, building strategy for an event, evaluating a sponsorship or partnership opportunity, or developing a channel-specific approach. We can help your marketing team craft a marketing strategy and plan that helps you achieve your business and departmental goals.
We work with you over 6 weeks to develop a clear, actionable marketing strategy for your specific initiative. Through focused discovery, strategic analysis, and collaborative planning, we create a strategic roadmap that aligns with your business goals and positions your initiative for success. You'll walk away with a strategic plan you can execute immediately and help you gain internal buy-in and budget approval.
By the end of 6 weeks, you have a comprehensive marketing strategy tailored to your initiative, complete with strategic recommendations, campaign architecture, tactical priorities, success metrics, and a clear execution roadmap linked to your KPIs. No more guessing or second-guessing, just a solid plan backed by expertise and ready to implement.
Need strategic direction for a specific marketing initiative?
Let's create a clear, actionable plan for your marketing initiative.
How this shows up in Leadership & Team Support
Project examples may include:
- Short-term executive-level marketing planning and advisory support
- Clarifying marketing roles, responsibilities, and decision-making frameworks
- Supporting teams through strategy development during organizational transition
- Building internal marketing capability and confidence through strategic guidance
- Developing marketing team structure and resource allocation strategy
- Creating frameworks for cross-functional collaboration
Long-Term Results
Ongoing leadership programs that bring lasting change and results
C-Suite Marketing Alignment
Get marketing on the same page as the c-suite and executive leadership and help marketing showcase it's value across the organization.
Strategic Marketing Leadership & Alignment
Your marketing team is working hard, but their efforts aren't landing with leadership. The C-suite questions marketing's value while your team struggles to get buy-in. Reporting doesn't resonate. Priorities feel misaligned. Budgets get questioned. Strategic opportunities get missed. When marketing can't effectively communicate its value to the C-suite, and leadership doesn't understand what marketing actually delivers, both sides lose.
We act as the strategic bridge translating marketing work into business outcomes the C-suite understands while equipping your team to report and communicate more effectively with executive leadership. By providing the frameworks, language, and alignment needed, we help marketing become a trusted strategic function that drives lasting business impact.
Within 6–12 months, you'll achieve executive-level clarity where marketing decisions, investments, and performance are clearly connected to business goals and understood at the highest levels of your organization. Marketing becomes a strategic function leadership trusts and your marketing team gains the tools and confidence to speak the language of executives.
Bridge the gap between C-suite expectations and marketing execution
See how we help get your marketing team and the C-suite on the same page.
Executive Marketing Advisory
Access a strategic marketing advisor to help guide your board and executives on marketing decisions.
Board-Level Advisory
Your C-suite and board need expert marketing guidance to make informed decisions about strategy, investments, and leadership—but you don't need someone embedded in daily operations.
You need a strategic advisor who can assess marketing performance, evaluate proposals, guide major decisions, and provide independent perspective when it matters most. Someone who understands how marketing connects to business outcomes and can translate complexity into actionable executive insight.
We provide senior-level marketing counsel to CEOs, C-suite executives, and boards—offering strategic guidance on marketing direction, performance evaluation, and investment decisions without the commitment of full-time leadership engagement.
Within 6–12 months, you'll have the expertise needed to make confident marketing decisions, evaluate team and vendor performance effectively, and ensure marketing investments align with business priorities.
Gain strategic marketing expertise without embedding leadership in your day-to-day operations
Need strategic marketing counsel at the executive level?
360° Marketing Rebuild + Leadership
Overhaul a marketing department from the ground up without fully disrupting your team and day-to-day operations.
Interim Marketing Changemaker
Your marketing department is fragmented, underperforming, stagnant, or just not working the way it should. Maybe you've experienced leadership turnover, inherited a misaligned function, or watched marketing fall behind as your organization evolved. Your team is overwhelmed, systems are broken or siloed, and trust with other departments has eroded. You need someone who can step in, assess the current environment, rebuild the infrastructure, and lead the function to stability, all while preparing it for long-term success.
We step into your organization as interim marketing leadership to rebuild your marketing department from the ground up. Over 6–12+ months, we assess the current state of your marketing, identify challenges and opportunities, establish strategic direction and functional systems, rebuild organizational credibility, and lead your marketing function to sustainable performance. We then transition permanent or existing leadership to inherit a well-functioning department with strong foundations.
By the end of this engagement, your marketing function operates as a cohesive system with clear strategy, functional operations, aligned messaging, and organizational credibility. Your team has the tools, processes, and confidence to execute efficiently and effectively. And your marketing leader can hit the ground running, focusing on growth and innovation instead of firefighting or building from ground zero.
Rebuild your marketing infrastructure and create sustainable success
Need a marketing leader who can come in and overhaul your marketing from the ground up?
Strategic Sessions & Intensives
Intensive strategy sessions for high-stakes decisions and planning
Strategic marketing expertise to strengthen your marketing function and drive confident decisions
Every marketing leader faces unique challenges. Whether you need fast strategic direction for a specific initiative, comprehensive assessment of your marketing ecosystem, or long-term strategic leadership to transform your marketing function, we're here to help.
Our solutions help senior marketing leaders and decision-makers align efforts, optimize performance, and achieve business goals through data-informed strategies. From focused 6-week strategic sprints to comprehensive assessments and full-scale transformations, we meet you where you are and deliver the results you need providing the expertise you need to move forward with confidence.
CMO-for-a-Day
Single-day executive marketing strategy session for rapid guidance and decision-making
Strategic Planning Workshops
Facilitated team workshops for marketing planning, goal-setting, and alignment
VIP Strategy Sessions
Focused intensive 3-hour sessions for specific strategic challenges (virtual or in-person)
Want to discuss your needs before booking our solutions?
Or have another strategic marketing project in mind? Contact us to create a custom solution and talk through your project.
Explore Other Solution Areas
The Maison Peters Experience
Get the Marketing Leadership Support You Need
If your marketing team needs executive-level guidance, leadership alignment, or strategic support, we're here to help. Schedule a free 30-minute call to talk through your leadership needs and explore how we can support your marketing function.