Marketing Strategy & Planning Solutions
Build smart, intentional strategies that connect your marketing to your business goals, guide your growth, and keep efforts aligned across the board.
Why Marketing Strategy & Planning Matters
Many people confuse tactics and strategy. Sending an email, sponsoring an event, posting on social media, and sending a mailer are tactics, not a strategy. Effective marketing requires more than execution. It's about aligning your marketing efforts with your business objectives. Your tactics should be strategic and aligned with the business and departmental goals, as they were developed through a strategic plan. Without a clear strategic direction, marketing efforts become fragmented; teams work hard, but results don't align with business goals; leadership questions ROI; and opportunities get missed, no matter how much you execute.
A strong marketing strategy creates the foundation for cohesive execution, measurable performance, and confident decision-making at every level of your organization. It transforms how your organization approaches growth by aligning teams around shared goals, focusing efforts, connecting marketing activities to business outcomes, enabling decision-making, and establishing measurable results.
When strategy is clear, teams execute with confidence, leadership understands the value of marketing, and your organization can measure what matters. Without it, even the best marketing teams struggle to demonstrate impact. It's the difference between marketing that keeps up and marketing that drives growth. Whether you're launching new initiatives, optimizing existing efforts, or building long-term capability, strategic planning ensures every marketing investment drives real business impact.
Explore our Marketing Strategy & Planning Solutions below or contact us to discuss your specific needs.
Explore our Marketing Strategy & Planning Solutions
Strategic marketing expertise to strengthen your marketing function and drive confident decisions
Our solutions help senior marketing leaders and decision-makers align efforts, optimize performance, and achieve business goals through data-informed strategies. If you need fast strategic direction for a specific initiative, a comprehensive assessment of your marketing ecosystem, or long-term strategic leadership to transform your marketing function, we bring the expertise to get you there.
Nonprofit pricing available on all of our solutions.
Quick Wins
Fast-track solutions on a specific issue in 6 weeks
6-Week Marketing Strategy Development Sprint
Focus on developing marketing strategy for yearly planning, a campaign or launch, an event, sponsorship or partnership, or a specific channel.
Get expert strategic direction for your marketing initiative in just 6 weeks
You have a marketing initiative that needs strategic direction, but you don't have the internal expertise or bandwidth to develop it properly. Maybe you're planning annual marketing strategy, preparing for a campaign or product launch, building strategy for an event, evaluating a sponsorship or partnership opportunity, or developing a channel-specific approach. We can help your marketing team craft a marketing strategy and plan that helps you achieve your business and departmental goals.
We work with you over 6 weeks to develop a clear, actionable marketing strategy for your specific initiative. Through focused discovery, strategic analysis, and collaborative planning, we create a strategic roadmap that aligns with your business goals and positions your initiative for success. You'll walk away with a strategic plan you can execute immediately and help you gain internal buy-in and budget approval.
By the end of 6 weeks, you have a comprehensive marketing strategy tailored to your initiative, complete with strategic recommendations, campaign architecture, tactical priorities, success metrics, and a clear execution roadmap linked to your KPIs. No more guessing or second-guessing, just a solid plan backed by expertise and ready to implement.
Need strategic direction for a specific marketing initiative?
Let's create a clear, actionable plan for your marketing initiative.
How this shows up in Strategy & Planning
Project examples may include:
- Developing or refining marketing strategy aligned to business goals
- Planning annual marketing strategy and priorities
- Defining target audiences, positioning, and success metrics
- Creating campaign strategy for product launches or major initiatives
- Building practical roadmap to guide execution and decision-making
In-Depth Strategy
Comprehensive assessments and transforming systems
Strategic Marketing & Branding Audit + Action Roadmap
Get deep visibility into the opportunities and challenges in your marketing ecosystem and a take action roadmap on what to do next.
Comprehensive audit and strategic roadmap development
Your marketing has been running the same way year over year, and you're wondering if it's time for an update. Or maybe something feels off, but you can't quite pinpoint what needs to change. Perhaps you've never actually audited your marketing to see if what you're executing aligns with your goals, your target audience, and the current market landscape. Maybe efforts feel disjointed, results are inconsistent, or you're simply not sure if your marketing is working the way it should. You need comprehensive insight into what's actually happening across your marketing and brand because you want to make sure your entire marketing ecosystem is still effective, still aligned, and still driving the results you need. Our independent assessment makes sure your marketing is still on the right track and identifies exactly where any shifts need to happen.
We conduct a thorough audit of your marketing ecosystem and brand, analyzing everything from your competitive positioning and market landscape to internal systems, team capabilities, and customer perceptions. Through deep research and strategic analysis, we identify the real state of your marketing function, uncovering the opportunities, challenges, and disconnects holding you back and affecting your performance. We go beyond the surface-level observations or recommendations to find not just what's working and what's not, but why, such as gaps between your brand and your audience, your goals and your execution, or your strategy and your market reality.
By the end of this engagement, you'll have a comprehensive understanding of where you stand in the marketplace, how your marketing and brand compare to competitors, and exactly what needs to happen next to reach your business and marketing goals. You won't just get a list of problems that you have to figure out how to fix later. You'll walk away with a prioritized, actionable roadmap that gives you a realistic, doable plan for moving forward with confidence. And if you need implementation support, we're here to help bring the roadmap to life.
Uncover the insights hidden in your marketing ecosystem
Ready to understand what's really happening and get an actionable roadmap for what's next?
90-Day Strategic Marketing Integration & Performance Reset
Unify strategy, teams, and execution so your marketing works as one cohesive system instead of competing silos.
Integrate marketing strategy across departments and reset performance expectations
Your marketing team is executing, but other departments and channels work in silos or from different playbooks. Strategic priorities clash: marketing focuses on brand awareness, sales pushes lead volume, customer service makes promises that don't align with positioning, and account management creates their own messaging. Brand messaging is inconsistent across the organization and shifts depending on who's creating it. Channels operate independently with conflicting goals and metrics and often duplicate efforts or competing instead of connecting. In some organizations, marketing doesn't own strategy at all and becomes a task-taker for sales or other departments. You're busy, but no one is working toward the same strategic objectives and nothing works together as one cohesive system. Performance feels inconsistent because you can't properly evaluate results when strategy itself is fragmented across the organization. When departments, channels, and teams operate from competing strategic direction, even strong individual execution can't deliver the cohesive performance leadership needs.
We integrate your marketing strategy across the organization over 90 days, working alongside marketing and cross-functional teams to establish unified strategic direction, consistent brand positioning and messaging, coordinated execution, and shared performance expectations. We unify strategic priorities across marketing, sales, customer service, and any team impacting customer-facing communication by establishing coordination processes, training teams to work from the same strategic playbook, and resetting what performance means when strategy is cohesive. You'll get the strategic frameworks and hands-on support to break down silos and get everyone executing on shared strategic goals.
By the end of this engagement, marketing and cross-functional teams operate as one unified team from shared goals and strategy. Strategic priorities and goals are shared across all departments and channels—marketing, sales, customer service, and beyond. Brand and messaging are consistent throughout the organization because everyone is working from the same strategic direction. Teams collaborate instead of competing, executing shared objectives. Channels and touchpoints connect and support each other because strategy, not departmental silos, drives execution. You have the frameworks, processes, and coordination to execute efficiently and deliver consistent results. Performance can be evaluated properly because strategy is cohesive and expectations are realistic. Marketing becomes defensible in leadership conversations because you can show how everything connects to unified strategic goals across the entire customer journey.
Get everyone on the same page with marketing strategy and performance expectations
Ready to get everyone executing toward the same strategic goals?
Long-Term Results
Ongoing leadership programs that bring lasting change and results
C-Suite Marketing Alignment
Get marketing on the same page as the c-suite and executive leadership and help marketing showcase it's value across the organization.
Strategic Marketing Leadership & Alignment
Your marketing team is working hard, but their efforts aren't landing with leadership. The C-suite questions marketing's value while your team struggles to get buy-in. Reporting doesn't resonate. Priorities feel misaligned. Budgets get questioned. Strategic opportunities get missed. When marketing can't effectively communicate its value to the C-suite, and leadership doesn't understand what marketing actually delivers, both sides lose.
We act as the strategic bridge translating marketing work into business outcomes the C-suite understands while equipping your team to report and communicate more effectively with executive leadership. By providing the frameworks, language, and alignment needed, we help marketing become a trusted strategic function that drives lasting business impact.
Within 6–12 months, you'll achieve executive-level clarity where marketing decisions, investments, and performance are clearly connected to business goals and understood at the highest levels of your organization. Marketing becomes a strategic function leadership trusts and your marketing team gains the tools and confidence to speak the language of executives.
Bridge the gap between C-suite expectations and marketing execution
See how we help get your marketing team and the C-suite on the same page.
Executive Marketing Advisory
Access a strategic marketing advisor to help guide your board and executives on marketing decisions.
Board-Level Advisory
Your C-suite and board need expert marketing guidance to make informed decisions about strategy, investments, and leadership—but you don't need someone embedded in daily operations.
You need a strategic advisor who can assess marketing performance, evaluate proposals, guide major decisions, and provide independent perspective when it matters most. Someone who understands how marketing connects to business outcomes and can translate complexity into actionable executive insight.
We provide senior-level marketing counsel to CEOs, C-suite executives, and boards—offering strategic guidance on marketing direction, performance evaluation, and investment decisions without the commitment of full-time leadership engagement.
Within 6–12 months, you'll have the expertise needed to make confident marketing decisions, evaluate team and vendor performance effectively, and ensure marketing investments align with business priorities.
Gain strategic marketing expertise without embedding leadership in your day-to-day operations
Need strategic marketing counsel at the executive level?
360° Marketing Rebuild + Leadership
Overhaul a marketing department from the ground up without fully disrupting your team and day-to-day operations.
Interim Marketing Changemaker
Your marketing department is fragmented, underperforming, stagnant, or just not working the way it should. Maybe you've experienced leadership turnover, inherited a misaligned function, or watched marketing fall behind as your organization evolved. Your team is overwhelmed, systems are broken or siloed, and trust with other departments has eroded. You need someone who can step in, assess the current environment, rebuild the infrastructure, and lead the function to stability, all while preparing it for long-term success.
We step into your organization as interim marketing leadership to rebuild your marketing department from the ground up. Over 6–12+ months, we assess the current state of your marketing, identify challenges and opportunities, establish strategic direction and functional systems, rebuild organizational credibility, and lead your marketing function to sustainable performance. We then transition permanent or existing leadership to inherit a well-functioning department with strong foundations.
By the end of this engagement, your marketing function operates as a cohesive system with clear strategy, functional operations, aligned messaging, and organizational credibility. Your team has the tools, processes, and confidence to execute efficiently and effectively. And your marketing leader can hit the ground running, focusing on growth and innovation instead of firefighting or building from ground zero.
Rebuild your marketing infrastructure and create sustainable success
Need a marketing leader who can come in and overhaul your marketing from the ground up?
Want to discuss your needs before booking our solutions?
Or have another strategic marketing project in mind? Contact us to create a custom solution and talk through your project.
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The Maison Peters Experience
Strengthen Your Marketing Strategy
If you're looking for a strategic partner to take your marketing to the next level, we're here to help. Schedule a free 30-minute call to talk through your marketing needs.