Marketing
Branding vs. Marketing? Why It’s the Wrong Question
The Confusion We Keep Seeing Have you noticed all the social media posts and blogs giving side-by-side comparisons between branding and marketing? “Branding = who you are. Marketing = how you get noticed.” “Branding and marketing are NOT the same thing.” “Branding is why. Marketing is how.” “Branding is who you are. Marketing is how…
Branding, Marketing, Marketing Foundations, Marketing Strategy, Strategy
What is Marketing Strategy? Learn to Boost Your Business with Marketing Strategy
In many businesses and organizations, marketing can often be perceived as an afterthought. You post to various social channels, have an email list you send to regularly, write “thought leadership” pieces, have a website, and attend industry events, but is any of it achieving what you intend for it to achieve? If you ask yourself…
