Planning

Welcome to Desk Thoughts A behind-the-scenes series from our founder where shower thoughts and editor’s letters meet the desk. It’s a space to share the real story behind building Maison Peters, one reflection at a time. Inside you’ll find clarity, questions, pivots, and the quiet strategy that shapes what we do and why. Why I…

In many businesses and organizations, marketing can often be perceived as an afterthought. You post to various social channels, have an email list you send to regularly, write “thought leadership” pieces, have a website, and attend industry events, but is any of it achieving what you intend for it to achieve? If you ask yourself…